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How it works

From a search query
to a booked job.

Four stages, all owned by Chango. Nothing is outsourced to a ping tree, and nothing is resold from another network.

01

Acquisition — we buy the attention

Chango operates its own portfolio of service-intent web properties and ad accounts. Organic pages are built around the way homeowners actually search in an emergency ("garage door spring broke", "fridge not cooling repair near me"), and paid campaigns bid on the same intent in the metros where our buyers have capacity.

Local & national SEOGoogle AdsMicrosoft Ads Google Business ProfileCall-only campaignsLanding page CRO

We fund the media. You never see an ad-spend invoice, a management fee, or a "your account is learning" excuse.

02

Qualification — we screen before you're interrupted

Every page serves a dynamically inserted tracking number, so each call carries its full source attribution. Before the transfer, an IVR captures the service type and confirms the caller's location. Known spam ranges, repeat dialers inside the dedupe window, telemarketers and out-of-footprint callers are stopped there.

Dynamic number insertionIVR menuZIP validation Duplicate windowSpam & robocall filterWhisper message
03

Routing — the right buyer, in under five seconds

The routing engine matches the qualified call against your buyer profile: vertical, ZIP radius, business hours and holidays, concurrency limit, daily and weekly caps, and priority tier. If your line is busy or unanswered, failover moves the call to the next buyer so the consumer is never left hanging — and you're never billed for a call you didn't take.

Geo & radius rulesHours & holidaysDaily caps Concurrency limitsPriority tiersRing-to-multiple failover
04

Billing — only what connected and lasted

A call becomes billable when it connects to your line and passes the duration threshold in your agreement, typically 60 to 120 seconds depending on vertical. Everything is recorded with disclosure, timestamped and attributed. Invoicing runs weekly or bi-weekly with a line item per call, and disputes are settled against the recording.

Duration gatePer-call line itemsCall recordings Credit policyWeekly invoicing
What you control

Your dials, your rules.

Every setting below is yours to change, and changing it takes a message — not a support ticket queue.

Service area

ZIP list, radius around each location, or full metro. Adjust as crews and territories change.

Hours & after-hours

Weekday, weekend and holiday schedules. Take emergency calls overnight only if you want them.

Volume caps

Daily and weekly ceilings, plus a concurrency limit so two calls never land on one phone.

Vertical mix

Run one category or several. Different rates, different caps, one relationship.

Pause & resume

Turn the tap off for a day or a season. Nothing accrues while you're paused.

Routing target

Ring a call center, a dispatch line, a mobile, or a hunt group across several numbers.

Quality control

What makes a call billable.

We write this down before you start, so nobody is guessing at invoice time.

  • Connected to your lineRinging, voicemail and abandoned calls never bill.
  • Past the duration thresholdAgreed per vertical, typically 60–120 seconds of live conversation.
  • In your service areaValidated against the ZIP footprint you supplied.
  • In your verticalA pest call doesn't bill against a roofing agreement.
  • Not a duplicateSame caller inside the dedupe window is free.

Never billable

  • Telemarketers & robocallsFiltered upstream, credited if one slips through.
  • Wrong number / misdialCaller wanted someone else entirely.
  • Existing customer callbacksIf we can identify it, we don't charge for it.
  • Job you don't serviceCommercial when you only do residential, brand you don't carry, and similar.
  • Technical failureDropped transfers and dead air on our side are on us.

Dispute a call with its call ID inside the review window in your agreement and we'll pull the recording. If it's on the list above, it's credited.

Ready to see the numbers for your market?

Send us a vertical and a ZIP list. We'll tell you the realistic daily volume and the per-call rate.