We're search operators first
SEO and paid search are not a channel we resell — they're the product. Our team builds the sites, writes the pages, runs the accounts and eats the media cost.
Chango Inc builds and operates the search assets that home-service demand flows through — then connects that demand, live, to the contractors who can actually serve it.
1171 E Alosta Ave, Ste 10086
Azusa, CA 91702, USA
Ask any appliance tech or locksmith what they think of lead generation and you'll hear the same three complaints: the lead was sold to five people, half of them were tire-kickers, and by the time anyone called back the job was gone.
That's not a demand problem. It's a delivery problem. The homeowner with a flooded kitchen isn't filling in a form — they're calling the first number that looks like it will pick up. If you own the moment that call is made, you don't need to sell a contact record at all. You can just hand over the call.
So that's the whole company. Rank the pages. Buy the clicks. Answer the phone. Transfer the human. Charge once, to one buyer, for a call that actually connected.
SEO and paid search are not a channel we resell — they're the product. Our team builds the sites, writes the pages, runs the accounts and eats the media cost.
Tracking numbers, IVR, geo-routing, failover and recording — all owned, so quality and attribution are things we control rather than things we hope for.
We'd rather run one buyer per market at real volume than sell thin slices to a dozen. It makes our routing better and their close rate higher.
One call, one buyer. If we ever sold the same call twice the entire proposition would be worthless.
Disputes aren't a negotiation. We pull the audio and apply the policy we agreed in writing.
We will tell you a market is thin rather than take your money and blame the season in month two.
You get a direct line to the people running your campaigns, not a ticket queue and an account manager rotation.
"The first thing we ask a new buyer is who answers the phone at 7pm on a Saturday. If the answer is voicemail, we tell them to fix that before they spend a dollar with us. It's the single biggest difference between a buyer who scales with us for years and one who churns in six weeks."
Fifteen minutes on the phone tells us both more than a month of email.